Analysis of Factors Influencing the Perception of User Data Security in the Digital Era
Keywords:
Security Perception, Data Security, Digital Era, Technology Acceptance Model (TAM), Protection Motivation Theory (PMT), User Trust.Abstract
In the digital era, user data protection is a crucial challenge along with the increasing use of digital platforms for various transactions. This study aims to analyze the determinant factors that shape users' perception of data security. By integrating the theoretical frameworks of Technology Acceptance Model (TAM), Protection Motivation Theory (PMT), and Trust Theory, this study proposes a comprehensive conceptual model. The methodology used was a quantitative survey of digital payment platform users in Indonesia, with 258 valid respondents. The data was analyzed using Structural Equation Modeling (SEM). The results show that Perceived Usefulness, Perceived Security, and Trust significantly and positively affect users' perception of the security of their data. It was also found that the Perception of Security is the main antecedent of Trust. The implication of this research is that digital service providers must not only build secure technical infrastructure, but must also actively manage and improve perceptions of usability, security, and trust to build user trust.
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