The Influence of Cyber Threat Awareness and Exposure on Cybersecurity Behavior
Keywords:
Cybersecurity, Awareness, Cyber Threats, Security Behavior, PLS-SEMAbstract
This study aims to analyze the influence of cybersecurity awareness and exposure to cyber threats on individuals' cybersecurity behavior. A quantitative method was employed using a survey technique involving 100 respondents, primarily university students who are active users of digital services. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via the SmartPLS application. The results indicate that awareness has a significant and dominant influence on security behavior (β = 0.594; p = 0.000), while exposure to cyber threats also has a significant but lesser effect (β = 0.269; p = 0.009). These findings highlight the importance of education and experience in shaping safe and responsible digital behavior.
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